Guide To Cold Email Campaigns Course

Course
22 Lessons

Your step-by-step guide to mastering outbound email campaigns. Learn to define your ICP, craft personalised messages, and build optimised email sequences through focused, practical modules. Includes tool walkthroughs for Ocean, Clay, and SmartLead to streamline your campaign process. Walk away with a repeatable system to build and launch professional outbound campaigns that turn prospects into clients with precision.

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Intro

Context

Preview

Overview of Course

Preview

Campaign Plan and Strategy

Domains and Mailboxes

Target Ideal Client Profile

Narrowing Down Personas

Campaign Plan

Messaging

Start with the Prospect's Main Challenges

Using Clay To Help With Copywriting

Brainstorming Ideas and Offers

Use my free Problem Messaging Generator

How I Draft Emails

Reviewing Drafts

List Building

Finding ICP Fit Companies With Ocean's Lookalike Feature

Locate Contacts & Create a Targeted List of CEOs

List Enrichment and Email Validation

Preparing Data Ready For Importing To Clay

Formatting First Names (and other data) in Clay

Using Clay To Validate Email Addresses

Using LeadMagic To Validate Email Addresses (without Clay)

Building Your Sequence

Set Up Your Campaign in Smartlead

Working With Spintax

Preview, Test & Update Campaign Settings